It sounds like a big budget Hollywood movie and in some respects, it is! It was only a matter of time till someone put these types of ideas into play and where else but New York would it find its niche?
The Ride is “a new entertainment experience that turns the streets of New York into a stage”. Specially designed, it has large windows that basically encapsulate the bus, stadium style seating that faces out to the street, as well as plenty of A/V technology to apparently rival an IMAX theatre. And before you scoff at that statement, The Ride has 3,000 “mood enhancing” LED lights, a full state-of-the-art surround sound system and floor shaker technology! It also has a speaker system enabling travellers to interact with the street outside…that’s right, it’s almost 2012.
Experience the heart of New York beating louder, the landmarks of New York shining brighter and the people of New York getting up close and personal. It’s all possible with THE RIDE’s super-sized audio, video and wireless production technology. 3,000 mood-enhancing LED lights will help recreate New Year’s Eve in Times Square. A state-of-the-art surround sound system and floor shaker technology will make you feel like you’re on the platform as a subway train screams by. And a powerful speaker system will keep you connected to performers outside THE RIDE and to the people of New York. With production capabilities rivaling that of an IMAX theater, THE RIDE will change the way you experience New York.